While there are more than 3.5 million ATMs worldwide their use as cash dispensers is on decline.
Due to cashless transactions fewer people feel the need to use an ATM for withdrawal. However ATMs are not completely redundant. They still have got some positives.
1. With features such as video banking, intelligent ATMs serve the purpose of a digital bank branch.
2. ATMs help with bank advertisement. Occupying not only valuable real estate in key locations but also featuring attractive display ads to increase brand recognition.
3. ATMs enable additional sources of revenue by serving as ad inventory for bank partners allowing them to display their own ads to consumers.
The challenge for banks is to upgrade their ATMs from being viewed simply as cash points to interactive digital kiosks enabling internet banking among other services.
Workrock provides custom built ATM computers with
1. Rich graphical support for high quality display ads. Hardware based cryptography support.Video banking features that can be added to make the machines more modern and interactive.
2. Fast networking. Ethernet, wifi, IPV6 enabled. Can be used to provide hotspot access to guests. Increasing the visitor flow.
3. Support for Linux. Reduces the operating costs by eliminating liscencing fees. Adding programmability and making them future proof. New features can be included as per the needs of the market.
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